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Mission In the publishing industry, it is self-evident that publishers must discover the needs of the discerning reader, because the astute "book lover" is really the backbone of the industry. This type of reader purchases the most books per annum, and shows the most interest in browsing and buying online. Anza Publishing has investigated what these readers want and it is clear that more than anything they want honesty, authenticity, excellent writing skills, insight and wisdom — things that are so lacking in most books being published today. Each of Anza Publishing's books carries a very strong, confident message from its author, the result of personal experience and consistent, original analysis. These works of determination and foresight can only add to the treasure trove of our collective knowledge. The profound culture of the Western World is a priceless heritage that must be protected, extended, and promoted, and this is what Anza Publishing strives to do as part of its operational strategy. Considering the importance of higher culture in civilized society, one would expect many publishers to have the same commitment. Yet Anza Publishing is unique in this regard. Anza Publishing has committed itself to help preserving our respected literary heritage, by serving the needs of the many millions of discerning book lovers, those who cherish the unique, brilliant qualities contained in great books.
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